Website Redesign…….
SERVICES
UX Design, Heuristic evaluation, User Research, Usability testing, Wire-framing, Prototyping
The goal of this project was to improve a section of an existing website, through evaluating its current function and success. The focus for my project was the ticket booking system and checkout process for the amazon zoo website.
Overview
Using industry-standard methods to evaluate a website.
The company I did the project on is Amazona zoo. I was asked to use industry standard methods to evaluate a website and make design recommendations for improvements to the site. I was responsible for the research, user testings of the original website, and redesign of the new section developed from the results of the user testing. Ultimately, I finished this project with the redesign of the ticket booking system a section that was found to have many issues.
Research
Analysing the website.
My initial search for a website was broad, initially exploring websites I frequently use looking for usability issues like. However, none aligned well with the project brief. Inspired by a summer experience, I shifted my focus to zoo websites and found Amazona Zoo. Its website had noticeable areas for improvement, making it a strong choice for my project.
Steps of analysis:
I created a site map to identify key pages.
Mapped the user flow for booking zoo tickets with screenshots.
Analysed the site using Nielsen’s heuristics and Don Norman’s principles.
Based on this, I developed a user-testing script focused on the booking process. I conducted five user tests, recorded each session, and reviewed them to note user difficulties. I colour-coded issues based on frequency to identify key problem areas. After analysing my notes, I created a list of improvements for my redesign.
Design
Making design recommendations for improvements to the site.
User testing uncovered key issues:
Cluttered ticket selection with poor hierarchy
Redundant admission prices page
A confusing third-party checkout with a mismatched design
Elements of my redesign:
Redesigned booking page to match the main site, moving it from a third-party platform and simplifying ticket selection.
Reduced clutter, improved the visibility of key elements, and relocated the prices page.
Sketched wireframes, created low-fidelity versions in Figma, explored user flow options, and developed high-fidelity wireframes.
The final design ensured consistency in layout, fonts, and colours while streamlining the ticket selection process.
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Website Redesign…….
The goal of this project was to improve a section of an existing website, through evaluating its current function and success. The focus for my project was the ticket booking system and checkout process for the amazon zoo website.
Overview
Using industry-standard methods to evaluate a website.
The company I did the project on is Amazona zoo. I was asked to use industry standard methods to evaluate a website and make design recommendations for improvements to the site. I was responsible for the research, user testings of the original website, and redesign of the new section developed from the results of the user testing. Ultimately, I finished this project with the redesign of the ticket booking system a section that was found to have many issues.
Research
Analysing the website.
My initial search for a website was broad, initially exploring websites I frequently use looking for usability issues like. However, none aligned well with the project brief. Inspired by a summer experience, I shifted my focus to zoo websites and found Amazona Zoo. Its website had noticeable areas for improvement, making it a strong choice for my project.
Steps of analysis:
I created a site map to identify key pages.
Mapped the user flow for booking zoo tickets with screenshots.
Analysed the site using Nielsen’s heuristics and Don Norman’s principles.
Based on this, I developed a user-testing script focused on the booking process. I conducted five user tests, recorded each session, and reviewed them to note user difficulties. I colour-coded issues based on frequency to identify key problem areas. After analysing my notes, I created a list of improvements for my redesign.
Redesign
Making design recommendations for improvements to the site.
User testing uncovered key issues:
Cluttered ticket selection with poor hierarchy
Redundant admission prices page
A confusing third-party checkout with a mismatched design
Elements of my redesign:
Redesigned booking page to match the main site, moving it from a third-party platform and simplifying ticket selection.
Reduced clutter, improved the visibility of key elements, and relocated the prices page.
Sketched wireframes, created low-fidelity versions in Figma, explored user flow options, and developed high-fidelity wireframes.
The final design ensured consistency in layout, fonts, and colours while streamlining the ticket selection process.
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