Design for Good
SERVICES
UX Design, User Research, Usability Testing, Prototyping, Wire-framing
The goal of this project was to generate a body of UX research about a problem space relating to sustainability and turn that research into an app which addresses that problem space. Leading up to building a name, visual identity and presentation pitch for the product designed.
Overview
Designing a product or service which addresses a problem space.
ReclaimIT is a second-hand electronics app that combines inventory from existing resale stores, making it easy for users to compare and purchase the best-value products. It also offers a platform for users to trade in old electronics for reuse or recycling, earning cash or vouchers in return. The app was developed through multiple research phases as a response to the growing issue of e-waste.
Research
Using industry-standard methods to generate a body of UX research about a problem space.
I began the project by conducting research to identify a meaningful and relevant problem to address:
I researched the 12 UN sustainability goals, focusing on e-waste, the UK’s fastest-growing waste stream, with 155,000 tonnes discarded annually. To understand public awareness and behaviour,
I conducted five user interviews and one expert interview with Professor Ian Williams (University of Southampton). Using affinity mapping,
I synthesised insights to inform the app’s direction, promoting second-hand electronics and responsible recycling.
I developed user personas, created a value proposition canvas for the primary persona, and conducted a competitor analysis to identify gaps and opportunities in the market.
Design
Redesign and visual identity.
I refined my concept using user stories, journey maps, and story maps to define key features. After researching existing apps for inspiration, I created wireframes, evolving from low to mid to high fidelity, continuously improving usability and functionality. The final design enables users to buy second-hand electronics from multiple stores, compare prices, trade in old devices for cash or discounts, and find nearby recycling options for specific electronics.
Building the visual identity of my app:
I designed seven app store mockups to showcase key features.
I created a Figma storyboard for the promo video before animating it in After Effects.
I crafted a presentation, organising my research and interviews into a clear narrative of my design journey and decisions.
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Design for Good…….
The goal of this project was to generate a body of UX research about a problem space relating to sustainability and turn that research into an app which addresses that problem space. Leading up to building a name, visual identity and presentation pitch for the product designed.
Overview
Designing a product or service which addresses a problem space.
ReclaimIT is a second-hand electronics app that combines inventory from existing resale stores, making it easy for users to compare and purchase the best-value products. It also offers a platform for users to trade in old electronics for reuse or recycling, earning cash or vouchers in return. The app was developed through multiple research phases as a response to the growing issue of e-waste.
Research
Using industry-standard methods to generate a body of UX research about a problem space.
I began the project by conducting research to identify a meaningful and relevant problem to address:
I researched the 12 UN sustainability goals, focusing on e-waste, the UK’s fastest-growing waste stream, with 155,000 tonnes discarded annually. To understand public awareness and behaviour,
I conducted five user interviews and one expert interview with Professor Ian Williams (University of Southampton). Using affinity mapping,
I synthesised insights to inform the app’s direction, promoting second-hand electronics and responsible recycling.
I developed user personas, created a value proposition canvas for the primary persona, and conducted a competitor analysis to identify gaps and opportunities in the market.
Redesign
Redesign and visual identity.
I refined my concept using user stories, journey maps, and story maps to define key features. After researching existing apps for inspiration, I created wireframes, evolving from low to mid to high fidelity, continuously improving usability and functionality. The final design enables users to buy second-hand electronics from multiple stores, compare prices, trade in old devices for cash or discounts, and find nearby recycling options for specific electronics.
Building the visual identity of my app:
I designed seven app store mockups to showcase key features.
I created a Figma storyboard for the promo video before animating it in After Effects.
I crafted a presentation, organising my research and interviews into a clear narrative of my design journey and decisions.
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